Shopping in the Metaverse? 52% of Americans say it’s a scam


We all shop online, but how willing are you to shell out your money from the metaverse? What’s being billed as the next iteration of the internet promises to be big for buying and selling digital goods, but most users don’t seem ready to shell out their cash just yet.

CouponFollow(Opens in a new window) recently surveyed over 1,000 US residents about their plans for the Metaverse and found that only 31% of respondents were thrilled with it. Nearly half of all respondents have no idea how this type of virtual shopping is supposed to work.

Only 20% of Americans say they have made at least one purchase in the Metaverse; 18% of these respondents have already spent more than $1,000. About 26% spent less than $1,000.

Perhaps the main reason people haven’t embraced this new form of online shopping is that (apart from not understanding it), they just don’t trust it. Around 52% of respondents are worried about scammers, while potential identity theft and privacy issues are other areas of concern.

marks in the graphic metaverse

Respondents also dislike the lack of moderation on these emerging platforms, which shows they are concerned about potential abuse by other users.

More than one in six Americans say they intend to open a business in the metaverse, says CouponFollow, but who will buy all those digital goods? The survey shows that Amazon, Samsung, Disney, Nike and Apple are the top five brands that will entice people to shop in the metaverse, but will shoppers bet on small businesses in digital spaces?

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